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Mavic's Cross Mountain Team Begins Six Month Mission
Fri Mar 28, 2003
Source: RideZine

HAVERHILL, MA - Today Mavic announces the launch of the company's Cross Mountain Team, with a mission of riding with as many mountain bikers as possible over the next six months. The team of two will crisscross the country visiting mountain biking's epicenters of activity equipped with a van full of Mavic Crossmax XL wheels, swag, and spare bikes. The X-MTN team will drop in on shop based clubs and IMBA clubs in nearly twenty states and join them for rides, help with trail programs, provide product and riding clinics and buying beer and pizza.

"The win on Sunday, sell on Monday" model for mountain biking has increasingly diminishing returns with fewer and fewer riders paying attention to organized racing. They just want to ride, so that's what we'll do" prognosticated Christopher Zigmont, Mavic's Senior Idea Guy.

Look for the Cross Mountain Team at trailheads across the country this summer. Mavic is an Annecy, France based manufacturer of the finest bicycle wheels and components, available in the USA through Mavic, Inc., Haverhill, Massachusetts, and part of the adidas-Salomon family of brands. For more information about this release, Mavic, or its partners, contact: Christopher Zigmont at 978.239.2370 or chris_zigmont@mavic-sports.com

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